Last month, at a conference for state CPA society staff, there was a lot of conversation about social media. One of the tips that I heard was to take a page from retailers, restaurants and other consumer companies and start offering coupons to customers, or in our case, members. The idea is simple: the coupons/offers are available to anyone, but customers who follow a company or organization through Facebook, Twitter or a blog (hint, hint) are rewarded for their loyalty by receiving the coupons/offers without having to search for them because they go straight to customers through their social media outlet(s) of choice.
So, never wanting to ignore the latest social media craze, the NJSCPA's Social Media Workgroup (made up of staff from the Communications, Membership and Education departments) sat down to come up with some new offers for OUR customers. It wasn't long before we realized that we already had a number of coupons/offers for members, but they weren't widely known. Truth be told, most of the Society staff weren't even aware of them.
The first batch, listed below, are offers for discounted CPE. We started there because we figured that's the one area that applies to all CPAs. Let us know what you think of these offers and tell us if you have any other suggestions. We'll have more discount offers in the future!
CPE Special Offers:
- Bring a “Buddy” and Save! Register for the same 8-hour course with a member or nonmember, colleague or co-worker who has never attended an NJSCPA Education Foundation program, and you save 50% off your registration. Registrations must be submitted together.
- AICPA Members deduct $30 from full-day AICPA developed courses.
- Register to receive your materials electronically for the Healthcare Conference on September 29 and save $21. Can't attend this event in person? Earn four credits by registering for a half-day webcast.
- Register to receive your materials electronically for Nonprofit Conference on December 2 and save $21. Can't attend this event in person? Earn four credits by registering for a half-day webcast.
- The 2011 NJSCPA Convention & Expo will be held June 8-10 at Trump Taj Mahal in Atlantic City. Registration will be open in early 2011. Fill out the form and we'll send you an email when more information is available. (Pssst - We might even send you a special discount offer.)