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In Support of Traditional Media

By Eileen P. Monesson, MBA, CPC posted 03-04-2013 09:44 PM

  

The importance of effective communications is more significant in today’s integrated media environment. Even with all of the hype around social media, there is still a valuable role for traditional media in PR for the following reasons:

  1. Traditional media is a recognizable brand – Everyone is familiar with well-respected media brands such as the Wall Street Journal, Harvard Business Review and CNN news. People may not be as familiar with a blog that you contributed information to or posted a comment.
  2. Traditional media gives you credibility and celebrity status – Having an article published in any of the above publications or being on CNN makes you a subject matter expert and authority.
  3. Social media feeds on traditional media – Bloggers frequently comment on stories featured in traditional media. If you land an interview on a newscast, you are likely to catch the attention of social media as well.  Furthermore, you can use the newscast or story to post on your blog, YouTube channel, website and social networks. In addition, you can tweet about the newscast or issue a press release to drive traffic to your website.
  4. Traditional media is also online – Newscasts are streamed on their websites and articles are included in e-mail news briefs, blogs and social networking profiles. This increases the size of the audience and reach of the piece. It will also increase the amount of exposure you have as a result.

 

 



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